The objective of this project was to select an existing beauty product and revamp its branding and packaging design. I chose Aussie, a well-known hair care brand available in supermarkets, beauty supply stores, and other retailers. With its packaging remaining largely unchanged for over a decade, I saw an opportunity to modernize its visual identity. For this rebranding, I focused on three of Aussie's top-selling products, enhancing their design to better reflect contemporary market trends and consumer expectations.
